Program Description

  • Provide a comprehensive understanding of the sports ecosystem, covering leagues, federations, teams, and the role of sports managers.
  • Equip learners with expertise in sports marketing, sponsorship acquisition, and fan engagement strategies.
  • Develop skills in planning, logistics, and evaluation for managing successful sports events.
  • Foster knowledge of sports finance, law, and compliance to navigate key economic and legal challenges in the industry.
  • Empower participants with tools for athlete management, sports analytics, and career advancement in the sports management field.

Key Highlights

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On successful completion of the programme, you will get a certificate, mentorship, community support and placement assistance

Learning Format

Online

Duration

40 Live Classes (5 - 6 Months) and 6 months of Mentorship

Certified by

IITM Pravartak Technologies Foundation
Technology Innovation Hub (TIH) of IIT Madras and
Collearn

Program Description

Education Qualification

12th Pass

Suggested Prerequisites

Passion for Sports
Good with Word, Basic Excel and PPT
Flair for Management
Interview - based selection

Teaching Hours

2 classes per week

Lead Faculty

Anand Balakrishnan
Gaurav Sundararaman
Karthik Shenoy
Ujjwal Bhalla
Sayanta SenGupta
Navateja Reddy
Amit Sinha

Learning Module

Class 1: Overview of Sports Management and Career Opportunities Class 2: Understanding the Sports Ecosystem (Leagues, Federations, Teams, and Players) Class 3: Role of a Sports Manager and Key Responsibilities Class 4: Ethics and Governance in Sports Management

Class 5: Fundamentals of Sports Marketing: Strategies and Tactics
Class 6: Brand Building in Sports: Case Studies of Successful Brands
Class 7: Sponsorship Acquisition and Activation in Sports
Class 8: Social Media and Digital Marketing for Sports Teams and Events
Class 9: Fan Engagement and Experience Management
Class 10: Case Study: Successful Sponsorship Campaigns in Sports

Class 11: Introduction to Sports Event Management
Class 12: Planning and Logistics of Sporting Events
Class 13: Venue and Facility Management
Class 14: Vendor Management, Budgeting, and Procurement
Class 15: Marketing and Promoting Sporting Events
Class 16: Post-Event Evaluation and Reporting

Class 17: Introduction to Sports Finance: Revenue Streams and Cost Structures
Class 18: Financial Planning and Budgeting for Sports Organizations
Class 19: Economic Impact of Major Sports Events
Class 20: Understanding Player Contracts, Transfers, and Sponsorship Deals
Class 21: Risk Management and Legal Considerations in Sports Finance

Class 22: Basics of Sports Law: Contracts, Intellectual Property, and Image Rights
Class 23: Regulatory Bodies and Compliance in Sports (FIFA, BCCI, IOC, etc.)
Class 24: Legal Challenges in Sports (Doping, Match-Fixing, and Player Disputes)
Class 25: Player Representation and Negotiation
Class 26: Data Privacy and Cybersecurity in Sports Management

Class 27: Athlete Representation and Relationship Management
Class 28: Talent Scouting, Recruitment, and Development
Class 29: Performance Management and Support Systems for Athletes
Class 30: Athlete Branding, Public Relations, and Media Management
Class 31: Handling Athlete Transitions: Career Progression and Retirement

Class 32: Introduction to Sports Analytics: Trends and Applications
Class 33: Role of Data in Sports Strategy and Performance Improvement
Class 34: Technologies Shaping Modern Sports (Wearables, AI, VR, etc.)
Class 35: Using Data for Decision-Making in Sports Management
Class 36: Case Studies of Data-Driven Success in Sports

Class 37: Building a Career in Sports Management: Job Roles and Paths
Class 38: Networking and Industry Insights: Guest Lecture from a Sports Executive
Class 39: Resume Building and Crafting Cover Letters for Sports Jobs
Class 40: Interview Preparation and Industry Best Practices



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