This programme aims to develop proficiency in AI Enabled User Interface (UI) and User Experience (UX) Design, focusing on creating human-centered digital products, aided with AI led technologies, tools and platforms. Participants will learn to integrate design thinking, user research, prototyping, AI Approaches and AI led usability testing to build intuitive and engaging digital experiences.
Online
28 Weeks
Weekend live sessions (Saturday and Sunday)
IITM Pravartak Technologies Foundation
Technology Innovation Hub (TIH) of IIT Madras
and
Futurense
INR 1,25,000 + 18% GST
Bachelor’s degree in Engineering, Design, Architecture, marketing, product or any related discipline. Professionals with experience or interest in product design, user research, or digital experience design are eligible.
Basic knowledge of digital design tools and a foundational understanding of user behavior.
140 + Hours
Core Faculty and Industry Experts
Define user journeys, user flows, touchpoints
AI in user journey creation
Personas & empathy maps
Understanding visual appeal
Typography, color theory, visual harmony, spacing, alignment
Lo-fi to hi-fi prototyping
Design systems
Rapid prototyping
Component libraries
Heuristics, A/B testing, usability testing, feedback analysis
Role of AI in testing
AI-driven design generation
Transforming prompts into designs, screen generation with AI
Effective prompt crafting for layout, flow, tone
Scenario-driven AI prompting
Break down creative tasks into steps
Teach AI design steps, automate with no-code tools
AI's role in context-driven design
RAG (Retrieve & Generate) workflows, dynamic content generation
Break down tasks into agentic steps
Personalizing user experience with AI-driven steps
Track design feedback using AI
Refining UI based on user data and analytics
Onserving Consumer Psychology
Ethical considerations in UX design
Designing for accessibility and inclusivity
AI's role in generating and maintaining design systems
Preparing developer-friendly specs
Automate UI testing scripts
Validating UI through automated tools and AI-assisted feedback
Use AI to analyze user feedback and classify reactions
Improve UX flows
Connect business workflows with AI tools
Integrate APIs, databases, and design automation
Solve real user problems with AI
Integrating GenAI, automation, and UX intelligence